Dentistry firms unite for charity
The tailor-made cards, designed by custom-branded plan provider Practice Plan Ltd, consist of two designs, at first glance both looking like the usual natural festive scenes, but take a second look and you will see the unique African twist revealed.
Bridge2Aid Corporate Friends are a group of representatives from a number of the dental corporate firms, including A-dec (UK), Dentsply, Henry Schein Minerva, Practice Plan and Schulke, who got together in 2009, to discuss how, as a group, they could work collectively to raise funds and awareness for the worthwhile charity. Since then they have united to work on a number of projects, the newest being the B2A Christmas card.
The heads of the organisations met to brainstorm a number of initiatives, including how to raise funds over the festive period and from this, the unique card idea was formed. Styles, packaging and marketing were all discussed and Practice Plan are now very excited to reveal the unique African Christmas cards.
The cards cost £3.49 for a pack of 10, and all proceeds go directly to Bridge2Aid, which in turn goes straight towards helping the people of Tanzania.
There are two ways to purchase these unique festive greetings, either visit A-dec at this year’s BDTA Dental Showcase in London, stand Q03. Or alternatively, you can log onto www.bridge2aid.org/cm/news/529 for further information about purchasing the festive greetings, or directly email your order to Brian@bridge2aid.org
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