Pure Dental Solutions

David Gardner – Principal Dentist

 

 

Why did they need our marketing support?

 

David Gardner approached us with the need for a fresh new image and the plan was to start from scratch, going right back to square and renaming the practice. Pure Dental Solutions was originally known as Castlefields Dental Practice and is one of our longest-standing practices that came to practiceplan during our first few years of business. We originally created their logo and literature but now it all needed refreshing to reflect the developments within the practice.

 

What did practiceplan do to help?

 

We visited the practice and discussed all of the requirements with David and Practice Manager, Ruth Lasance, and it soon became clear that they wanted something clean and crisp that reflected their modern approach to dentistry and their current logo just didn’t do them justice. It was important to them that these changes did not disrupt their existing patients so we also discussed the implementation of the new branding to help reassure their patients that these changes would not affect the quality of the care provided.

 

We then revisited the practice with a selection of names, designs and colours, and talked them through the concepts of each. The decision was made and “Pure Dental Solutions” was chosen. It summed up everything they practised; it was clean, fresh and simple with a professional edge.

 

We followed this through with basic stationery, a practice information leaflet, newsletter and welcome pack. We mailed the newsletter on behalf of the practice to inform patients of the changes and to reassure them of the continuous high quality of care, taking the opportunity to also inform them of the plans for the next 12 months.

 

Was it successful?

 

The new branding now represents the true ethos of the practice and they can now comfortably promote their services with professional-looking literature. The comments from patients have been nothing but positive!

 

What are they planning next?

 

The next step for us is to refresh their current website to ensure the branding is consistent. David also has plans to refurbish and extend the practice to make better use of the space, with the plan to offer more treatment services and build on others such as implant dentistry, which will reiterate their new image.

 

Quote from the practice

 

“Our practice has been known as Castlefields for 11 years now and this was only chosen due to the area of Stafford we are based in, we have been with Practice Plan now for about 8 years and have always been very happy and satisfied with their services. We decided in the summer of this year that it was time to change our image and with the fantastic help and support from Practice Plan, especially Gemma and Paul particulary with their patience when we kept changing our minds over the designs! ‘Pure Dental Solutions’ was created. The stationary and brochures all look fantastic and very professional; we are all really happy with the end result and finally feel that we now have our own identity!”