Marketing and Design

Lessons to learn about social media on lockdown

I remember once someone came to me and asked for some social media help in promoting their upcoming course. They had spent hours and hours putting together a fabulous course programme which they believed would…

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The blurred lines of personal and professional on social media

Lynne Clark asks Sarah Buxton for her advice for employers and employees when it comes to posting on social media sites… When you’re quickly updating your personal Facebook or Instagram pages, do you stop and…

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Your dentistry questions answered: social media

Once upon a time it felt like there was only Facebook to contend with when it came to social media. But over the past couple of decades several other platforms have emerged and gained popularity, such as Instagram and Twitter, while others have fallen by the wayside, like Bebo and MySpace.

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Is your team geared to snatch defeat from the jaws of victory?

I’ve recently carried out a secret shopper exercise with a number of dental practices across the UK and the results have been a real eye-opener. It seems that the majority of practices are well-versed and skilled in their ability to ‘snatch defeat from the jaws of victory’.

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7 tips to make your website more engaging

Your practice website is your digital shop window, so when looking at it objectively, do you think it’s working as hard as it can be to convert prospective patients into new members at your practice?…

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How to create quality video testimonials…

Sarah Barnard looks at the questions to ask patients and practical tips to create great video testimonials and why they’re important… We all know that patient testimonials are a must-have. And while written case studies…

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How to get more Google reviews – and why it’s important

We hear lots nowadays about asking for reviews, it’s nothing new – dentists have been asking patients for testimonials for years. We used to put them in a little book in the practice or perhaps…

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A step-by-step guide to creating an engaging business page on Facebook

Many dental practices are now seeing the benefit of Facebook. However, many dental practices are also continuing to set up their Facebook page wrong. And, yes, I mean wrong, not just in my opinion, but…

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An interview with your Dental Business Theatre host…Les Jones!

Practice Plan are back at the British Dental Conference and Dentistry Show and will once again be programming the Dental Business Theatre. This year’s theatre is themed ‘The BIG Questions’! Events and Marketing Coordinator Sophie…

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A quick guide to responding to people via social media

The rise of social media has given dental practices and their employees the opportunity to reach patients and online communities with timely updates and information, at the click of a button. While this can be…

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Putting yourself in the picture

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at…

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Exploring the beginning of the patient journey

In the first of two discussions on the patient journey, Les Jones and Nigel Jones look at the part that often gets overlooked – the time before the patient arrives at the practice.

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Why Dentists Should Be On Instagram

In 2010 a new social media platform came onto the scene. Fast forward eight years and Instagram has become one of the most popular social media sites. With 800+ million active monthly users, 500+ million…

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Managing negative online reviews

Donna Hall shares advice on what to do if your practice receives a negative online review…

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How in tune are you with your customers’ communication needs?

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m…

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Are you getting the most from your Facebook ads?

Facebook adverts are a key tool for dental practices to reach prospective new patients and engage their existing patients who use social media. In fact, if you want to grow your business, you cannot avoid…

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Tips for getting the most from your homepage

You’re probably aware that most potential new patients will visit your website as their first port of call when searching for a dentist. However, you might not be aware that you only have a matter…

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Making your website more attractive!

Let’s face it, for most potential new patients, all roads lead to your website. If they’re looking for a new dentist, the most likely route is to do a Google search. And, if they’ve been…

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