Practice Plan’s Zoe Close is joined by CSR expert and coach, Mark Topley, in this recorded webinar. They discuss why dental practices with a strong commitment to their CSR strategy are likely to have a significant advantage over those that don’t.

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About the webinar:

With the recruitment and retention crisis ongoing in dentistry, dental practices throughout the UK are having to pull out all the stops to survive. Employees want and demand more than just good pay.

And that’s where corporate sustainability and responsibility (CSR) comes in… research shows 76% of Millennials consider a company’s CSR commitments when deciding where to work and 64% percent won’t take a job if a potential employer doesn’t have strong CSR practices.

Zoe Close and Mark Topley will discuss the ‘people’ pillar of CSR, focusing on the power of culture, strong leadership, and people development and how by embedding a CSR strategy and demonstrating a clear commitment to these areas, you can attract the best people, and most importantly, retain them in your practice.

And the advantage doesn’t end with employees. More so than ever, consumers are looking closely at the businesses they engage and spend their money with, and dentistry is no exception to that. A sustainable and responsible practice can help win patients, set your practice out as a positive force in society and help to build a good reputation and enhance patient loyalty.

Please note that this webinar was recorded live on Thursday 29th September 2022. 

Meet the speakers:

Mark Topley

Mark has wide experience designing, implementing and developing CSR programmes and partnering with companies from single-handed dental practices to global corporates and everything in between. Over the past 23 years, he has worked with charities and businesses on four continents.

Mark was the CEO of Bridge2Aid and was part of the founding team that grew it to become the UK’s foremost dental charity. In 2017 Mark made the decision to take his experience and passion into a new role, inspiring businesses to maximise the benefits to be gained from CSR, and work productively and meaningfully with charities.

Zoe Close

Zoe is Head of Sales at Practice Plan and has over 30 years’ experience in the dental sector including roles as a group business manager for a corporate group, a dental nurse, a head receptionist, and a practice manager.

Zoe is passionate about supporting practices and can offer invaluable advice on how to strategically and successfully run your business.

Watch the recording

Location Date & Time
On demand webinar Recorded 29/09/2022 Watch now