9 Apr 2019  •  Podcasts, Social Media & Digital Marketing  •  2min read By  • Practice Plan

How to create compelling video testimonials

Ashley Latter explains the benefits of recording video testimonials with your patients. He talks through how you can use them and shares his advice on how best to approach patients to take part.

What you’ll hear:
  • How a video testimonial can help you overcome objections from patients
  • How to utilise the law of reciprocation when asking for testimonials
  • The best time to approach patients to provide a testimonial

Who should listen:
  • Dentists who want to build their patient base
  • Practice managers looking to create marketing materials for their practice
About Ashley Latter:

Ashley LatterAshley is one of the Dental Industry’s leading trainers and consultants, in the last 23 years over 15,500 delegates have taken Ashley’s Two Day Ethical Sales & Communication course in over 13 countries world-wide. This programme is legendary in the U.K. & Irish Dental World and is probably the most sought after programme in Dentistry today.

Ashley is the author of ‘Don’t Wait for the Tooth Fairy – How to Communicate effectively & create the Perfect Patient Journey‘ and ‘You are Worth it – Talk money with confidence & achieve the income your services deserve.‘ In short, he is excellent at helping dentists and their teams connect better with their patients, so that they can finally deliver the dentistry that they love to do and most importantly their patients want.

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