Les is the Marketing Director at Practice Plan and has over thirty years' experience of working within the creative and dental sectors in the fields of design, marketing and strategic consultancy.
Les is an experienced facilitator and speaker with a reputation for his creativity and fresh-thinking in business. He is also a published author, professional photographer and the creator and editor of The Business of Dentistry Magazine.
Key areas of expertise:
- Communication, design and branding
- Marketing and the customer journey
- Strategic planning
- Idea generation.
Expect the unexpected! Les' approach is to help dental practices to define a clear vision and set of strategic goals for either the practice as a whole or specifically for its marketing activity. He will challenge current approaches and help you and your team to think creatively about doing things differently and better for the future, resulting in a set of clearly defined actions that can be immediately introduced into your practice.
How Les' consultation can benefit you...
Les will help you to develop a clear picture of where your practice will be in the future and a strategic plan to help you get there. His creative and practical approach will help you differentiate your practice from the competition and equip you and your team with the tools to keep the momentum going.
Typical course themes
- Creating a compelling vision and strategy for the future.
- How to market your practice on a tight budget.
- How to develop the perfect customer journey.
- How to develop your practice brand identity.