Where we can help you
Membership growth
We can ensure you are fully equipped to successfully promote your membership with our range of plan promotional materials which are branded to your practice.
Building a better brand
Whether you need to start from scratch in developing new branding, or just want to refresh your existing, we can help create distinctive collateral to better capture and reflect your overall brand.
Attracting more patients
We can help you gather greater awareness of your services within your local community with signage and social media advice, large format design and print, along with flyer mailshots and to help you to introduce a referral scheme.
Encouraging patient loyalty
We understand how valuable your current patients are and we want to help you keep them. We can create literature such as newsletters, welcome packs and open day invitations to reinforce the value of them being a member of your practice.
Don’t take our word for it
Take a look at our rebrand case studies and the literature we’ve produced previously –
we can do the same for you too:
An enthusiastic dental team headed up by Dr Robert Rutland, Robert and the practice are well-known by their patients for their high-end, modern approach to preventative care. The practice struggled with awareness in the local area and consistency with their previous branding in order to gain new patients.
Martin, our senior graphic designer, followed the practice’s brief for a modern, vibrant brand that would capture attention when displayed on marketing literature and also reflect the friendliness of the team. The smile element can be used as its own recognisable feature in the branding to bring consistency throughout wherever the branding is applied. The result is a consistent, modern and high quality feel that wouldn’t be out of reach for a wider demographic.
Designed by Martin | Senior Graphic DesignerWith the practice having recently been taken over from previous owners, the team at Appletree Dental Surgery were looking to move away from the previous logo. Based in an affluent, historic area, the practice was gaining a reputation for high-end and specialist treatment and the team felt the current branding was dated - giving the wrong first impression.
Our graphic designer, Laura Hodgin, created a new logo, colour palette and font that reflected the modern, sleek reputation of the practice, but also was in keeping with the traditional location to appeal to the community. The result is timeless branding that can be easily used across the practice décor and marketing literature for a unique identity, supporting the practice with their change of ownership.
Designed by Laura H | Senior Graphic DesignerBased in an area with houses dating back as far as the 14th century, Old Amersham Dental Practice offers a unique environment for patients, steeped in tradition and local history. With its friendly team and cosy setting, the practice offers a non-clinical experience for its patients. The practice was struggling to attract new patients with a dated logo along with an anonymous, clinical feel across their literature.
Our graphic design manager, Nick Powell, used a traditional font but with a softer, hand-written variation along with a muted colour palette and use of consistent elements. The result is branding that reflects the personality, character and history of both the practice and the area in which it’s based - emphasising the practice team rather than overusing anonymous stock photography.
Designed by Nick | Design Team ManagerLifesmiles were looking to raise awareness in the area and attract more patients, we helped create a modern, vibrant brand to really stand out...
With new practice owners, now was the ideal time for Appletree Dental Surgery to rebrand and create a more modern feel for the practice…
Old Amersham were looking to attract new patients and look less dated, we helped create traditional, consistent branding that fitted in with the area’s history…
Our portfolio of work
Take a look at just a selection of the types of bespoke marketing literature we’ve produced previously – we can do the same for you too:
Get to know the team
Between us, we have over 50 years’ worth of dental-focussed experience in marketing and design. We work with you to develop your marketing literature and are on hand to provide advice and resources to keep your marketing running smoothly.
Nick
Design Team Manager
A bit about Nick
I’ve been designing since leaving university in 1993, and still have the same passion for finding creative solutions for clients as I did then. I’ve been with Practice Plan since 2008, and now head a team of talented, experienced designers that know dentistry inside out. I’m a keen sportsman – enjoying football and recently started cycling, and also enjoy the outdoors.
Martin
Senior Graphic Designer
A bit about Martin
I’ve been with Practice Plan since 2012, gaining invaluable insight into what makes our clients tick, how they want to be seen and how they want their business to thrive. Helping them succeed is hugely rewarding and I put my energy into delivering the best marketing every day.
Our team shares a genuine passion for creativity, so you’ll always be in safe hands with us.
Fun fact: I’m the designer behind the famous ‘yellow sunglasses’ from Club Weekend many years ago!
You’ve probably come across some of my work already, whether that’s in ads, on socials, or across many other places.
Laura H
Senior Graphic Designer
A bit about Laura
I graduated from university in 2010 and shortly after joined the team at Practice Plan. Working on practice rebrands are my favourite and most rewarding projects to work on. Being involved in something that will make a big change to a practice is challenging but very fulfilling when it all comes together. Outside of work, I enjoy going on adventures with my little human being.
Dan
Graphic Designer
A bit about Dan
Since graduating with a graphic design degree in 2017, I'm still learning every day. I thrive in the creative environment and see Practice Plan as a fantastic opportunity to further enhance my skills as a designer and gain vital experience in the Industry. I enjoy playing football for a local team every Saturday and also have a keen interest in skiing.
Claire
Graphic Designer
A bit about Claire
I graduated back when coloured pens, sketchbooks, and late nights at the photocopier were a designer’s best friend. Since then, I’ve spent 16 years in buzzing design agencies and another 7 in the fast-paced world of in-house creative - picking up a rich mix of skills, stories, and the kind of know-how you can’t learn in a textbook.
These days, I bring all that experience to Practice Plan and the practices we support - blending big-picture thinking with pixel-perfect detail. Whether it’s a major campaign or a quick turnaround job, I put the same level of care, craft, and curiosity into everything I do.
Design has changed a lot over the years - but my love for it hasn’t.
Debbie Hill
Practice Marketing Consultant
A bit about Debbie
I’ve worked at Practice Plan since 2006 and can honestly say I absolutely love the company, the practices we support and the team I work with!
I have a lot of experience in helping practices move from NHS to private dentistry and I now do this through the provision of eye-catching marketing that supports our practices to grow and implement a successful membership plan.
Outside of work… well, you can find me appreciating the beautiful Shropshire countryside on walks with my husband, Simon and our Shiba Inu, Kiko. We always try to build in the odd stop-off along the way for coffee and cake or sometimes a cheeky beer, plus treats for Kiko of course!
Penny Hardy
Practice Marketing Consultant
A bit about Penny
I joined Practice Plan in January 2019, and I haven’t looked back since!
I’ve worked in several departments, which has given me a broad understanding of the business and how we support our practices. In June 2021, I joined the Practice Marketing team where I help practices with their bespoke marketing literature. I love seeing the journey from initial ideas to a final print.
Outside of work, I enjoy reading, cooking, healthy eating and exercising.
Luke Griffiths
Junior Graphic Designer
A bit about Luke
I joined Practice Plan in 2021 as a newly graduated Graphic Designer, and since then I’ve grown alongside an incredibly talented team, sharpening my skills and contributing to a wide range of exciting projects.
I collaborate closely with Practice Marketing to deliver high-quality design solutions for our dental practices, whether it’s crafting eye-catching plan leaflets or leading full-scale rebrands.
Outside of work, when I’m not designing, I love to play guitar and watch football.
Chloe Morgan
Practice Marketing Consultant
A bit about Chloe
Since graduating with a Journalism degree in 2020 I found that my passion and skills aligned with a career in marketing and communications. I joined the Practice Marketing Team in 2022 and love building relationships with practices and supporting them with their marketing needs.
Outside of work I enjoy traveling, cooking, and giving my Bichon Frise lots of belly rubs.
Caitlin Lawn
Practice Marketing Assistant
A bit about Caitlin
I joined Practice Plan in 2023 as part of the Practice Marketing team, bringing creativity and enthusiasm to everything that I do. I’m passionate about finding fresh, engaging ways to support our practices and helping them connect with their patients.
I’m also known across the company for having the longest nails, I even received the 2024 Marketing Awards “Manicure Award” for the most fabulous nails!
Outside of work, I love photography, hiking, Formula 1, and adding to my ever-growing tattoo collection.
Already a member of Practice Plan?
We can send you our digital brochure and pricelist – you just need to fill in the form below!
Otherwise, call us directly on 01691 684151 and a member of the team will be happy to help.