Chris Barrow and Les Jones discuss the increasing evidence that the conversion rate for new patients from traditional and modern forms of advertising is reducing and what your practice should be doing in place of this.
What you’ll hear:
- How print media and digital advertising isn’t working like it used to
- That there is an alternative
- How internal human-interest marketing is the solution
Who should listen
- Practice owners and managers
- Marketing assistants
- TCOs
About Chris
Chris has been a trainer, consultant, coach and mentor to the UK dental profession for over 20 years. Straight talking and determined, he can reach conclusions quickly, and has the reflexes and lightness of touch to innovate, change tack and push boundaries.
A leading authority on the business of dentistry, Chris regularly contributes to the dental press, social media and online and has co-authored books and published a series of e-books on the business of dentistry. Chris spends most of his professional time mentoring independent dental entrepreneurs under the “Coach Barrow” brand.
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