4 Aug 2019  •  Blog, Dental Landscape  •  7min read

Those who don’t learn from history are doomed to repeat it

Nigel Jones urges dentists to take steps to ensure they don’t face the same challenges that many did after the 2006 contract reform…

After years of pilots and prototype testing, I’m sure there were many in the profession who thought it may never happen. But a date has been set, and from April 2020 the reformed contract will begin being rolled out to practices across England.

The need to prepare in advance for this is critical for your practice’s success. And you don’t have to look too far into dentistry’s own history to see why.

During the last contract reform in England in 2006, many dentists decided that their future lay outside of the NHS.

However, in many cases, the decision wasn’t made early enough and the transition to private dentistry didn’t begin soon enough. This meant that on the day that they officially left the NHS and were no longer receiving that income, they also had no private income yet either.

Practices often want to tell their patients about the move to private dentistry face-to-face during their next appointment, and generally alongside a letter that would be sent out beforehand. This is often the process many dentists follow, as they can explain their reasons, answer any questions and it is a more personal approach.

However, patients’ next appointments often weren’t for several months – and there’s always the chance of postponement or cancellation – so there was a gap between the practice making the transition and patients actually converting.

It’s a limbo that is easily avoidable with forethought and planning. And, with less than a year to go before rollout begins, now is the time to start that preparation.

“It’s a limbo that is easily avoidable with forethought and planning.”

Of course, not everyone will choose to move to private dentistry, wholly or partially. However, history has shown that many will, or at least will want to explore the option and see if it’s a viable route for them.

And you only have to look at surveys, such as the one conducted by the BDA in 2017 and Practice Plan’s NHS Confidence Monitor in 2018, to see that many working in the NHS are concerned about the long-term sustainability of NHS dentistry and see their future elsewhere.

If you find yourself in this position, and are uncertain about whether contract reform will change your situation for the better, looking into alternatives may well be the prudent thing to do.

It is always worth bearing in mind that simply looking at all your options doesn’t commit you to any of them.

But the groundwork needs to begin now. The first thing to do is to gather as much information as you can about contract reform and what that means specifically for your practice and your patients.

“The first thing to do is to gather as much information as you can about contract reform and what that means specifically for your practice and your patients.”

As I mentioned earlier, the reform process has been ongoing for several years, and a lot of people may well have lost track of where it is up to or have gaps in their knowledge about the particulars of what would be in the contract.

First things first, research how it could impact you – your profitability, your goodwill, your workforce, your targets, the oral health of your patients, etc. There are a lot of factors to consider, and, somewhat frustratingly, much still remains unclear.

For example, do you know which prototype blend would suit your practice best? Or whether you would be better off remaining on the current UDA contract? Or if you will be given the choice?

These are all questions to begin asking yourself.

Once you feel you have the information you need, if you then feel that private dentistry might be a path worth exploring, you need to, again, begin with gathering more details. This time it would be looking at your business and the kind of factors that can impact whether a move to private would be the best step, e.g. how long you have been in practice, how many patients you have, etc.

It can be worthwhile to bring in a third party, such as a consultant or membership plan provider, to work through these figures and help to clarify what the numbers mean and how much weight to give to different factors. Often dentists think they will need a lot more patients to move to private than they actually do.

It’s important not to feel pressured here, and to remember that just exploring these options doesn’t mean you have to pursue them if it isn’t the best course of action. It could be that, at least for the moment, you are better off staying where you are and potentially making some changes that would make a move to private dentistry successful later down the line. Or, that your practice would suit a move to mixed NHS and private, rather than a total move away from the NHS.

The key is to dedicate some time to thinking about what the right path is for you and your practice, rather than feeling rushed into making a decision and merely reacting to the circumstances around you.

From that point, you can decide how best to communicate any changes to your patients. As mentioned earlier, often face-to-face during an appointment is the preferred option, so to avoid falling into the situation many dentists found themselves in 13 years ago, you need to factor in a realistic timescale.

Thinking about these things now will give you control over the future of your practice, as well as confidence that you’ve considered all the routes forward and have selected the best one.

With all the uncertainty that surrounds the NHS contract reform, being proactive will help ensure you are not on the back-foot and don’t get caught out from a lack of planning.

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