Join Gemma Barker for an exclusive webinar and learn how effective PR can elevate your practice, boost confidence, and deepen patient connections.
About the webinar
As patients become more selective and competition increases, trust has never been more important in dentistry. PR gives practices the opportunity to shape their story, build credibility, strengthen patient confidence and position themselves as trusted local voices in oral health.
Spend an hour with Gemma Barker as she shows you how to use PR effectively to enhance your practice’s reputation, communicate with confidence and connect more meaningfully with patients. You’ll learn how to craft messages that resonate, create stories that showcase your expertise, and understand what journalists look for when choosing dental voices to feature.
You will also explore how to make the most of National Smile Month 2026, a key opportunity when public interest in oral health peaks and the media actively seek expert dental insight.
Tune in and learn how to…
- Understand how PR builds trust, credibility and sustainable growth for dental practices
- Identify key audiences and craft messages that inspire confidence and engagement
- Learn how to work with journalists to secure relevant, credible media coverage
- Discover how dental practices can strengthen public trust in dentistry.
You’ll also gain 1 hour of CPD, covering development outcome D.
Meet Gemma Barker
Gemma Barker has over 21 years’ experience in dentistry and healthcare communications, with a background spanning client-side, publishing and agency leadership roles. She began building healthcare marketing agencies in 2008 and has led Barker PR as Managing Director since 2014, growing the business across dentistry and the wider healthcare sector.
Barker PR works with a wide range of healthcare organisations, from professional associations and charities to large international businesses in the UK and beyond. The agency focuses on clear, education-led communications that build trust, strengthen reputation and help people engage, understand and make informed decisions.
Book your place
| Location | Date & Time | |
| Live webinar: Trust Before Treatment: The Power of PR | Wednesday 15th April 2026 | 1:00 pm - 2:00 pm | Book Now |