5 Sep 2014  •  Marketing and Design, Our News  •  3min read By  • Sarah Whittall

Learn How You Can Turn Your Telephone Into A Business-Building Tool

Sarah Whittall, Events and Marketing Coordinator at Practice Plan, introduces the new event series Ringing the Changes, and gives you an insight into how it can help you to boost your profits.

Every penny counts in today’s economic climate, so ensuring you don’t miss a trick when it comes to a new patient enquiry is critical to every dental practice. But how confident are you that your practice is equipped to turn every initial patient enquiry you receive into business?

‘A good question indeed’, we hear you say and it’s a question that Richard Collard will be asking as part of a new series of events that he will be hosting up and down the country this autumn.

Ringing the Changes is a practical workshop dedicated to helping you and your team transform the practice telephone from an interrupting irritation into a business-building tool. It’s fair to say that we are all sometimes guilty of seeing it as an interruption we could do without, consuming our precious time that we could do with more of, but did you realise that it is actually a very powerful sales channel that can help you to secure new patients, increase treatment uptake and boost your profits?

This masterclass is all about helping you to understand how the simple telephone can help you turn enquiries into appointments and give you and your team the tools and mindset needed to make the most of every opportunity that comes your way!

Richard Collard is your host and he really is an expert when it comes to helping dental practices realise their full potential and be the best they can be. As a dental business consultant, he’s been working in the industry for over 30 years and spends much of his time training and coaching. It’s safe to say that he knows what he is talking about, especially when it comes to increased performance and business growth.

Throughout the day, he will highlight the key processes and skills you and your team need to ensure you’re making the most of every telephone conversation you have. He’ll give you an insight into what to say and how to say it, along with useful suggestions of how you can create the right environment to handle incoming calls and how to develop an effective telephone style.

You’ll come away with a whole host of practical tips but to whet your appetite and give you a taster, here’s one of Richard’s top tips that we managed to exclusively get for you!

Be in all day – the lunch break is the most convenient time for most people to call you and that’s when most practices are closed! Stagger practice lunchtimes to ensure that there is always a human voice on the end of the phone.

To see the man himself in action and to hear more of Richard’s practical advice and top tips, Ringing the Changes takes place on 29th October in Leeds, 19th November in Reading, 26th November in Birmingham and 3rd December in Manchester. To book your place visit www.practiceplan.co.uk/events or call us on 01691 684135

Don’t miss your chance to equip yourself and your team to stand out from the crowd, effectively capture all your initial enquiries and turn them into appointments and boost your profits! You’re in for a great day.

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