Don’t miss this episode of Bodcast with host Les Jones, Creative Director at Practice Plan which focuses on marketing your dental practice. Les shares his knowledge on the importance of developing a clear strategic plan for the future of your business, as a basis for any marketing activity you do.
What you’ll hear today:
- The importance of having a clear, well-communicated and well-monitored strategic plan within your practice
- Les shares a simple four-step model to help you to develop a strategic plan for your business using the ‘Strategic Pyramid’ covering your vision, goal, strategies and actions
- Advice on how to ensure your team are all on board with your plan by providing context for what they’re doing using a top-down influence
- Les provides his expert advice on the importance of engaging the whole team in coming up with ideas and monitoring progress, plus ways you can achieve this.
About Les Jones
Not only is Les Creative Director at Practice Plan but he is also a professional designer, photographer and business speaker with over 30 years’ experience in branding and marketing. He has been working specifically within the dental industry since 2010, helping dentists increase their profits and sales through the development of powerful collateral and the implementation of simple and effective marketing techniques. Les is also the host of all episodes of Bodcast around how to market your dental practice.
Find out more about Bodcast here!