Marketing Archives - Practice Plan

6 Oct 2023 • Podcasts, Practice Management, Marketing and Design

Should you utilise your team or outsource your marketing?

Les Jones, Creative Director at Practice Plan catches up with Hayley Irons, Director at HI Marketing Ltd to discuss the differences and benefits of utilising your dental team to manage your marketing or wether its…

31 Aug 2023 • Podcasts, Marketing and Design

Where to start with marketing in your dental practice

Les Jones, Creative Director at Practice Plan is joined with Hayley Irons, Director at HI Marketing Ltd to discuss all things marketing related, from where to start and what the average returns are. What you’ll…

15 Jun 2023 • Blog, Finance

Is it time to explore the peninsula of infinite possibilities?

Area Manager, Gary Nelson, urges people to shun pessimism and embrace their inner optimist. “The optimist lives on the peninsula of infinite possibilities; the pessimist is stranded on the island of perpetual indecision.” William Arthur…

5 May 2023 • Blog, Mental Health

Maybe things aren’t as bad as they seem

Area Manager, Gary Nelson, suggests looking on the bright side as he reflects on the first quarter of 2023. What’s happening? It’s one of the top questions I get asked each week. Usually followed closely…

10 Feb 2023 • Blog, Marketing and Design

A Game-Changing recruitment hack stumbled upon by accident!

Shaz Memon, founder of Digimax dental marketing agency shares a great recruitment tip that he came across by accident. If your birth year starts with a 19, you will likely remember a world where no…

22 Apr 2022 • Blog, Marketing and Design

How to create a website that instantly connects with patients

What does your website say about your practice and how can you ensure it makes the right impression to potential new patients? Here, our very own Les Jones talks about how you can achieve this…

15 Nov 2021 • Marketing and Design

Social media pressure on dentists and how to deal with it

Practice Plan Area Manager, Suki Singh, caught up with dentist and Confidential trustee John Lewis, and newly qualified dentist Hiraa Jamil, to discuss the positives and negatives of using social media to promote your dental…

13 Nov 2021 • Marketing and Design

Three top tips to boost your digital marketing

Business coach Chris Barrow takes you through three tips on how to best utilise digital marketing, and looks at how Covid-19 related changes could be here to stay for some practices… Utilise all social channels…

20 Aug 2021 • Podcasts, Marketing and Design

The three second brand for your website

Les Jones, Creative Director at Practice Plan shares his top tips for making your website stand out to potential new patients. What you’ll hear: Looking at your website from a patient perspective How do you…

14 Jul 2021 • Marketing and Design

Changes in the dental marketing world

Donna Hall speaks to Digimax Founder Shaz Memon about the change in dental marketing over the past year and offers from some tips for practices… Donna: What changes did you see in the way practices…

12 Aug 2020 • Blog, Marketing and Design, Covid-19

How big brands are developing an ethical edge to adapt to COVID-19

In the wake of the pandemic, many businesses and sectors are not operating in their usual capacity, if at all. In fact, it could be said that the outbreak is the most testing ethical challenge…

21 Jul 2020 • Blog, Marketing and Design, Covid-19

A guide to marketing your dental practice post COVID-19

No doubt, there will be some dentists and practice managers reading the title of this article who will question its relevance at this time. After all, you all have a backlog of client appointments to…

15 May 2020 • Blog, Practice Management

How to manage a practice without a full team

Donna Hall shares Michael Bentley’s advice on how practice owners can bridge the gap left by the absence of other team leaders… Following the closure of dental practices with staff either furloughed or working from…

22 Apr 2020 • Blog, Marketing and Design, Practice Management

Lessons to learn about social media on lockdown

I remember once someone came to me and asked for some social media help in promoting their upcoming course. They had spent hours and hours putting together a fabulous course programme which they believed would…

18 Feb 2020 • Podcasts, Practice Management, Marketing and Design

The importance of webforms

Les Jones shares his experiences as a ‘mystery shopper’. Posing as a married mum of one who has recently moved and is looking for a dental practice, he completed a web enquiry form for a…

12 Feb 2020 • Blog, Practice Management

Lessons from the Workshop Tour

As another successful Practice Plan (PP) Workshop Tour comes to an end, one of our two speakers, Les Jones, looks back at some of the highlights and memorable moments. When I was asked to do…

4 Oct 2019 • Blog, Marketing and Design

How to create quality video testimonials…

Sarah Barnard looks at the questions to ask patients and practical tips to create great video testimonials and why they’re important… We all know that patient testimonials are a must-have. And while written case studies…

21 May 2019 • Podcasts, Marketing and Design

The importance of targeting your audience when creating marketing material

Laura Weaver discusses the dangers of producing marketing material with ‘catch all’ message and shares her expert advice for creating targeted messages to achieve the best return on your marketing spend.