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12 Aug 2020  •  Blog, Covid-19, Marketing and Design

How big brands are developing an ethical edge to adapt to COVID-19

In the wake of the pandemic, many businesses and sectors are not operating in their usual capacity, if at all. In fact, it could be said that the outbreak is the most testing ethical challenge…

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21 Jul 2020  •  Blog, Covid-19, Marketing and Design

A guide to marketing your dental practice post COVID-19

No doubt, there will be some dentists and practice managers reading the title of this article who will question its relevance at this time. After all, you all have a backlog of client appointments to…

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22 Apr 2020  •  Blog, Covid-19, Practice Management, Social Media and Digital Marketing

Lessons to learn about social media on lockdown

I remember once someone came to me and asked for some social media help in promoting their upcoming course. They had spent hours and hours putting together a fabulous course programme which they believed would…

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2 Mar 2020  •  Blog, Social Media and Digital Marketing

The blurred lines of personal and professional on social media

Lynne Clark asks Sarah Buxton for her advice for employers and employees when it comes to posting on social media sites… When you’re quickly updating your personal Facebook or Instagram pages, do you stop and…

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3 Jan 2020  •  Blog, Marketing and Design

Are you a white rabbit with your marketing time management?

Do you often find yourself ‘late, late for a very important date’? Whether looking to host an event at the practice or create seasonal marketing literature, we’re all familiar with the pressure of looming deadlines. In this blog, we’ll be providing a few handy tips to help you stay one step ahead when it comes to your marketing strategy.

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9 Dec 2019  •  Blog, Social Media and Digital Marketing

Your dentistry questions answered: social media

Once upon a time it felt like there was only Facebook to contend with when it came to social media. But over the past couple of decades several other platforms have emerged and gained popularity, such as Instagram and Twitter, while others have fallen by the wayside, like Bebo and MySpace.

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4 Dec 2019  •  Blog, Practice Management, Social Media and Digital Marketing

Is your team geared to snatch defeat from the jaws of victory?

I’ve recently carried out a secret shopper exercise with a number of dental practices across the UK and the results have been a real eye-opener. It seems that the majority of practices are well-versed and skilled in their ability to ‘snatch defeat from the jaws of victory’.

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18 Nov 2019  •  Blog, Social Media and Digital Marketing

7 tips to make your website more engaging

Your practice website is your digital shop window, so when looking at it objectively, do you think it’s working as hard as it can be to convert prospective patients into new members at your practice?…

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4 Oct 2019  •  Marketing and Design, Social Media and Digital Marketing

How to create quality video testimonials…

Sarah Barnard looks at the questions to ask patients and practical tips to create great video testimonials and why they’re important… We all know that patient testimonials are a must-have. And while written case studies…

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22 Aug 2019  •  Marketing and Design, Social Media and Digital Marketing

How to get more Google reviews – and why it’s important

We hear lots nowadays about asking for reviews, it’s nothing new – dentists have been asking patients for testimonials for years. We used to put them in a little book in the practice or perhaps…

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5 Jul 2019  •  Marketing and Design

How to create an effective newspaper advert

Newspaper adverts are one of the ways you can attract new patients. But for people to actually pick up the phone or visit the practice, your adverts need to be compelling enough. The key to…

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1 Jun 2019  •  Marketing and Design, Social Media and Digital Marketing

A step-by-step guide to creating an engaging business page on Facebook

Many dental practices are now seeing the benefit of Facebook. However, many dental practices are also continuing to set up their Facebook page wrong. And, yes, I mean wrong, not just in my opinion, but…

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7 May 2019  •  Marketing and Design

How to tell if your practice needs a rebrand

Laura explains some of the key signs to watch out for as ‘red flags’ that illustrate your practice brand might be in need of a refresh and the potential impact of not updating your brand…

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6 May 2019  •  Marketing and Design

Creating the perfect membership toolkit

It’s really important to have up-to-date membership plan promotional literature on display in your practice. Without current membership literature, you could be losing a steady stream of new joiners as people are left confused by…

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16 Apr 2019  •  CQC, Events, HR & Employment Law, NHS Dental Landscape, Our News, Social Media and Digital Marketing

An interview with your Dental Business Theatre host…Les Jones!

Practice Plan are back at the British Dental Conference and Dentistry Show and will once again be programming the Dental Business Theatre. This year’s theatre is themed ‘The BIG Questions’! Events and Marketing Coordinator Sophie…

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15 Apr 2019  •  Marketing and Design

A beginner’s guide to radio advertising

Laura Manston from our Practice Marketing team looks at the key things to consider to create successful radio adverts…

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3 Apr 2019  •  Marketing and Design

Creating a bigger better brand for your practice

Contrary to popular belief a rebrand is not simply a ‘new logo’. It’s a large-scale project to create the visual representation of who you are to your patients, which will be carried through everything from…

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18 Mar 2019  •  Social Media and Digital Marketing

A quick guide to responding to people via social media

The rise of social media has given dental practices and their employees the opportunity to reach patients and online communities with timely updates and information, at the click of a button. While this can be…

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