Blog

7 tips to make your website more engaging

Your practice website is your digital shop window, so when looking at it objectively, do you think it’s working as hard as it can be to convert prospective patients into new members at your practice?…

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How to create quality video testimonials…

Sarah Barnard looks at the questions to ask patients and practical tips to create great video testimonials and why they’re important… We all know that patient testimonials are a must-have. And while written case studies…

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How to get more Google reviews – and why it’s important

We hear lots nowadays about asking for reviews, it’s nothing new – dentists have been asking patients for testimonials for years. We used to put them in a little book in the practice or perhaps…

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How to create an effective newspaper advert

Newspaper adverts are one of the ways you can attract new patients. But for people to actually pick up the phone or visit the practice, your adverts need to be compelling enough. The key to…

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How to tell if your practice needs a rebrand

Laura explains some of the key signs to watch out for as ‘red flags’ that illustrate your practice brand might be in need of a refresh and the potential impact of not updating your brand…

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Creating the perfect membership toolkit

It’s really important to have up-to-date membership plan promotional literature on display in your practice. Without current membership literature, you could be losing a steady stream of new joiners as people are left confused by…

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A beginner’s guide to radio advertising

Laura Manston from our Practice Marketing team looks at the key things to consider to create successful radio adverts…

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Creating a bigger better brand for your practice

Contrary to popular belief a rebrand is not simply a ‘new logo’. It’s a large-scale project to create the visual representation of who you are to your patients, which will be carried through everything from…

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A quick guide to responding to people via social media

The rise of social media has given dental practices and their employees the opportunity to reach patients and online communities with timely updates and information, at the click of a button. While this can be…

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Putting your practice images in focus

Have you thought about the images you use on your various platforms such as your printed marketing communications, social media or website? Badly considered images could be costing your practice new patients by being a…

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Issues you’re overlooking in practice

Les Jones discusses the possibility that your patients see things differently to you when it comes to the ‘little things’ you’ve learned to live with in practice. He talks about the potential damage this could…

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5 easy ways to tell if you need to consider rebranding

How you brand your practice (through your logo, marketing literature and décor) is essential in making the right connection and impression with your target audience. But is your branding truly reflecting the personality and positioning…

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What’s your signal to noise ratio?

Imagine, for a moment, that I am a prospective patient in your area looking for a new dental practice. Of course, I’m a modern consumer, so I’m not an easy catch. I’m looking around a…

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Writing for your target audience

How much do you consider your audience when you create a marketing campaign, or even a poster or flyer? Every marketing campaign should be targeted towards a particular type of person. Do you know who…

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Copywriting for marketing campaigns – are you pen-wielding in Wonderland?

Let’s dive down the rabbit hole of dental copywriting and focus on one of the main problem areas in any marketing campaign – what to write to capture your readers’ attention.

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How to push your practice newsletter to the next level

Newsletters are a fantastic tool that can offer mutual benefits for your practice and your patients, but do you use them to their full potential – if at all? Here are some simple dos and…

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Putting yourself in the picture

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at…

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Getting shirty!

A few weeks ago, I went into a fairly upmarket men’s clothing store in my local town centre – I was looking for a new dress shirt to go with my dinner suit. I found…

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