Blog

Creating a bigger better brand for your practice

Contrary to popular belief a rebrand is not simply a ‘new logo’. It’s a large-scale project to create the visual representation of who you are to your patients, which will be carried through everything from…

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A quick guide to responding to people via social media

The rise of social media has given dental practices and their employees the opportunity to reach patients and online communities with timely updates and information, at the click of a button. While this can be…

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Putting your practice images in focus

Have you thought about the images you use on your various platforms such as your printed marketing communications, social media or website? Badly considered images could be costing your practice new patients by being a…

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Issues you’re overlooking in practice

Les Jones discusses the possibility that your patients see things differently to you when it comes to the ‘little things’ you’ve learned to live with in practice. He talks about the potential damage this could…

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5 easy ways to tell if you need to consider rebranding

How you brand your practice (through your logo, marketing literature and décor) is essential in making the right connection and impression with your target audience. But is your branding truly reflecting the personality and positioning…

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What’s your signal to noise ratio?

Imagine, for a moment, that I am a prospective patient in your area looking for a new dental practice. Of course, I’m a modern consumer, so I’m not an easy catch. I’m looking around a…

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Writing for your target audience

How much do you consider your audience when you create a marketing campaign, or even a poster or flyer? Every marketing campaign should be targeted towards a particular type of person. Do you know who…

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Copywriting for marketing campaigns – are you pen-wielding in Wonderland?

Let’s dive down the rabbit hole of dental copywriting and focus on one of the main problem areas in any marketing campaign – what to write to capture your readers’ attention.

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How to push your practice newsletter to the next level

Newsletters are a fantastic tool that can offer mutual benefits for your practice and your patients, but do you use them to their full potential – if at all? Here are some simple dos and…

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Putting yourself in the picture

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at…

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Getting shirty!

A few weeks ago, I went into a fairly upmarket men’s clothing store in my local town centre – I was looking for a new dress shirt to go with my dinner suit. I found…

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Exploring the beginning of the patient journey

In the first of two discussions on the patient journey, Les Jones and Nigel Jones look at the part that often gets overlooked – the time before the patient arrives at the practice.

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