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4 Oct 2019 • Blog, Marketing and Design

How to create quality video testimonials…

Sarah Barnard looks at the questions to ask patients and practical tips to create great video testimonials and why they’re important… We all know that patient testimonials are a must-have. And while written case studies…

7 May 2019 • Marketing and Design

How to tell if your practice needs a rebrand

Laura explains some of the key signs to watch out for as ‘red flags’ that illustrate your practice brand might be in need of a refresh and the potential impact of not updating your brand…

5 Mar 2019 • Podcasts, Marketing and Design, Practice Management

Issues you’re overlooking in practice

Les Jones discusses the possibility that your patients see things differently to you when it comes to the ‘little things’ you’ve learned to live with in practice. He talks about the potential damage this could…

13 Feb 2019 • Marketing and Design

What’s your signal to noise ratio?

Imagine, for a moment, that I am a prospective patient in your area looking for a new dental practice. Of course, I’m a modern consumer, so I’m not an easy catch. I’m looking around a…

17 Jan 2019 • Marketing and Design

Writing for your target audience

How much do you consider your audience when you create a marketing campaign, or even a poster or flyer? Every marketing campaign should be targeted towards a particular type of person. Do you know who…

26 Oct 2018 • Marketing and Design

How to push your practice newsletter to the next level

Newsletters are a fantastic tool that can offer mutual benefits for your practice and your patients, but do you use them to their full potential – if at all? Here are some simple dos and…

28 Sep 2018 • Blog, Marketing and Design

Putting yourself in the picture

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at…

10 Aug 2018 • Marketing and Design

Getting shirty!

A few weeks ago, I went into a fairly upmarket men’s clothing store in my local town centre – I was looking for a new dress shirt to go with my dinner suit. I found…

30 May 2018 • Blog, Marketing and Design

Managing negative online reviews

Donna Hall shares advice on what to do if your practice receives a negative online review…

9 May 2018 • Marketing and Design

Could your practice signage be costing you patients?

A few days ago, I was visiting a dental practice in a big town centre with a colleague. As we approached the practice, we stopped at a set of traffic lights and my colleague said,…

2 Mar 2018 • Marketing and Design

Top tips for working with your designer!

Getting the best out of a designer means working in partnership, being prepared to challenge your pre-conceptions and listening to the experts. Practice Plan’s Design Team Manager, Nick Powell shares his list of do’s and…

16 Feb 2018 • Marketing and Design

Brand New

When Mark Hill, Principal Dentist at Park Place Dental Practice in Cardiff, relocated his business he also took the opportunity to refresh and update his branding. We caught up with Mark to find out why…

13 Dec 2017 • Blog, Marketing and Design

How in tune are you with your customers’ communication needs?

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m…

4 Dec 2017 • Marketing and Design

Forget Christmas, let’s talk about Easter!

My youngest daughter, Molly, works as a graphic designer for Lush, the ethical, handmade cosmetics company. She helps design the company’s packaging and some of their marketing materials. Guess what she was designing in May…

24 Nov 2017 • Marketing and Design

Are you exceeding your patients’ expectations?

I was recently invited to a VIP event at my local car dealer – where I had bought my current car. The invite, which came in a beautiful parchment envelope tied with a red ribbon,…

2 Nov 2017 • Blog, Marketing and Design

Are you getting the most from your Facebook ads?

Facebook adverts are a key tool for dental practices to reach prospective new patients and engage their existing patients who use social media. In fact, if you want to grow your business, you cannot avoid…

6 Oct 2017 • Blog, Marketing and Design

Tips for getting the most from your homepage

You’re probably aware that most potential new patients will visit your website as their first port of call when searching for a dentist. However, you might not be aware that you only have a matter…

24 Aug 2017 • Marketing and Design

The three second brand

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of…