Blog

Why it’s Worth Investing in Marketing Your Practice and Your Patient Membership Plan…

Les Jones explains the importance of marketing your practice, and your patient membership plan to help you to attract new patients and retain existing ones.

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Measure All Aspects of The Business

‘Measure all aspects of the business, not just the bits that you find interesting!’ That’s today’s top tip from Practice Plan’s Sales Director Nigel Jones. Here, he explains why.

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Nurture Your Database

This week Chris Barrow explains why you need to nurture your database – including prospects and clients.

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It’s All About Data Capture

It’s all about data capture! Many practices aren’t aware of how important it is to have a data capture process in place, so this week Chris Barrow shares an excellent case study to reinforce why…

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Privacy – It’s About the Strategy, Not the Settings!

Take a minute to think about it… What would happen if one of your staff members were to put an incriminating photograph or status on their Facebook profile, which wasn’t an appropriate representation of how…

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Assess the Issues

‘Measure new Enquiries’ is today’s top tip courtesy of Richard Collard from Medenta.

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Read All About It!

I believe that the main reason why practices do not write newsletters is based upon not knowing what to write and who to include. The first part of doing a newsletter has to be scheduling…

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Create Some Buzz Agents

Over the next few weeks we’ll be sharing some top tips on various business topics from our consultants and colleagues in the industry. And who best to start with than our very own Les Jones!

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What is it About Selling That Makes You Uncomfortable About Selling to Your Patients?

It won’t come as a surprise that being able to communicate is a top-of-the-list requirement for any modern-day, forward-thinking dental practice, especially when past research from the BDIA shows that patients are now keener than…

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Accidentally ‘not bad’ at this design lark!

The year was 1988, Bros were number 1 and I was a 15 year old schoolboy being asked what I wanted to do for a career. Our careers officer was called Mr Simms. All I…

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How to Market Your Dental Practice

Practice Marketing Coordinator, Becky Lawrence, shares her experience of heading over to Solihull to hear Les Jones impart his wise words of marketing wisdom!

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Learn How You Can Turn Your Telephone Into A Business-Building Tool

Sarah Whittall, Events and Marketing Coordinator at Practice Plan, introduces the new event series Ringing the Changes, and gives you an insight into how it can help you to boost your profits.

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How To Market Your Dental Practice

Events and Marketing Coordinator Danielle Quigley explains why Practice Plan’s latest marketing events will have you bouncing back to your dental practice, bursting with new ideas.

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Are You Really Meeting Your Patients Needs?

Sheila Scott explains why understanding your patients and listening to what it is they need is the most important and worthwhile area of your marketing strategy.

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The Best Kept Secret in Town – Part 1

What I love about my team is their enthusiasm to see the practice succeed. Last year, I threw it open to them to help me shape the practice’s marketing plan for 2014. One of the…

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Five Top Tips From Marketing Expert Les Jones.

Les Jones, The Business of Dentistry Magazine’s Editor and Marketing Director of Practice Plan, will be touring the UK in September, delivering a series of one-day marketing masterclasses entitled ‘How to Market Your Dental Practice’.…

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Is Your Social Media Etiquette up to Scratch?

Believe it or not there is some etiquette to how the big wide world of social media works. Here, social media agency ApexHub discuss what they consider to be bad social etiquette (or ‘netiquette’) and…

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Help – There are Gaps in my Appointment Book!

Kevin Rose takes a look at how to look at an issue from a different perspective when trying to fill your appointment book! One thing I’ve noticed from being out in the field and spending…

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