Accidentally ‘not bad’ at this design lark!

The year was 1988, Bros were number 1 and I was a 15 year old schoolboy being asked what I wanted to do for a career. Our careers officer was called Mr Simms. All I…

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Learn How You Can Turn Your Telephone Into A Business-Building Tool

Sarah Whittall, Events and Marketing Coordinator at Practice Plan, introduces the new event series Ringing the Changes, and gives you an insight into how it can help you to boost your profits.

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Are You Really Meeting Your Patients Needs?

Sheila Scott explains why understanding your patients and listening to what it is they need is the most important and worthwhile area of your marketing strategy.

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The Best Kept Secret in Town – Part 1

What I love about my team is their enthusiasm to see the practice succeed. Last year, I threw it open to them to help me shape the practice’s marketing plan for 2014. One of the…

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Is Your Social Media Etiquette up to Scratch?

Believe it or not there is some etiquette to how the big wide world of social media works. Here, social media agency ApexHub discuss what they consider to be bad social etiquette (or ‘netiquette’) and…

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Low Cost Ideas For Attracting New Patients

Les Jones, Marketing Director at Practice Plan, shares some low-cost ideas on how to attract new patients to your dental practice. 1. Networking The first thing you need to do is ‘get out there!’ and…

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The Price Is Right!

The importance of positioning your prices correctly (as well as making sure you’re meeting GDC standards) – a handy tip from Regional Support Manager, Emma Sillars. Last year, a new series of GDC standards were…

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Have you heard about the new Facebook for businesses?

This week, social media gurus ApexHub fill us in on the recent changes to Facebook for business pages and how users of business pages can benefit from them! So, it may not be a brand-new…

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First Impressions – More Than Just Waiting

Here, we discuss why first impressions really do count and offer some ideas on how you can utilise your dental practice waiting room to help increase treatment uptake in your practice. Every day there’s an opportunity where…

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When 2 Become 1 – We’re Having a Spice Girls Moment!

It’s an exciting time in the Practice Plan Design and Marketing Team at the moment (isn’t it always?). Not only have we just launched our fantastic new website – the result of many months of…

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Curtain Call For Practice Plan Speakers At BDTA Dental Showcase 2013

Danielle Quigley, Events and Marketing Coordinator of Practice Plan, is our guest blogger today. Danielle, who is currently at the show, tells us how it’s going so far!

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It’s Marketing Time… And This Time It’s Personal!

Les Jones, Marketing Director at Practice Plan, takes a moment to explain why a personal touch can go a long way when it comes to marketing your practice. When a friend asks if you could…

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Connect With The Connected!

With social media taking the dental industry by storm, we speak to Brendon Macdonald, Chief Content Officer of ApexHub – a publishing and content creation agency that specialises in providing social media management & solutions,…

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How To Recruit More Patients Onto Plans – Part Two

In the second of two blog posts covering recruiting more patients onto your plan, Former Technical Director at Practice Plan, Graham Penfold, looks at using incentives, marketing and training. To incentivise your staff towards recruiting…

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Marketing – Don’t Lose The Plot!

Former Technical Director at Practice Plan, Graham Penfold explains why a firm hand is required when marketing your dental practice. As tough economic conditions persist, an increasing number of practices are expanding their marketing operation,…

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Communication – What’s Your Signal To NOISE Ratio?

Les Jones, Marketing Director at Practice Plan, shares the key to all communications – SIMPLICITY! Consider these two questions… Would you care to partake in a receptacle (made of china) of hot beverage made from…

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Recruitment and Retention – Short Notice Requires Swift Action!

Former Technical Director at Practice Plan, Graham Penfold shares some ideas on how dental practices can remain on their toes to ensure that appointment books remain full and revenue streams strong. There are many things…

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Marketing – New Patient Sale: Now On!

Les Jones, Editor of BoD Magazine and the Marketing Director at Practice Plan, talks about marketing your practice. For most dentists, it seems the ‘need to market my practice’ penny has finally dropped. Dentistry is…

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