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14 Jun 2013 • Marketing and Design

Communication – What’s Your Signal To NOISE Ratio?

Les Jones, Marketing Director at Practice Plan, shares the key to all communications – SIMPLICITY! Consider these two questions… Would you care to partake in a receptacle (made of china) of hot beverage made from…

7 Jun 2013 • Marketing and Design, Practice Management

Recruitment and Retention – Short Notice Requires Swift Action!

Former Technical Director at Practice Plan, Graham Penfold shares some ideas on how dental practices can remain on their toes to ensure that appointment books remain full and revenue streams strong. There are many things…

31 May 2013 • Practice Management

Successful Management – Tackling The Pressures Of Managing Your Practice

Nigel Jones, Sales Director at Practice Plan, talks about the importance of having a sense of control when managing a practice, and where to seek the appropriate advice should you require it. It’s not often…

24 May 2013 • Marketing and Design

Marketing – New Patient Sale: Now On!

Les Jones, Editor of BoD Magazine and the Marketing Director at Practice Plan, talks about marketing your practice. For most dentists, it seems the ‘need to market my practice’ penny has finally dropped. Dentistry is…

17 May 2013 • Practice Management

Customer Service – Keeping Focused in Tough Times

Practice Plan’s Former Technical Director Graham Penfold shares what he thinks are some of the most important areas to keep your practice at its best during tough times. Many businesses are having a tough time battling through…

10 May 2013 • Practice Management

Practice What You Preach – Get Some Retail Therapy

Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan. Here he shares his thoughts on retail sales in the practice, and why not to use glass cabinets in the waiting…

1 May 2013 • Marketing and Design

Practice What You Preach – Marketing: Are You Investing In The Right Solution?

Practice Plan‘s Sales Director, Nigel Jones, talks about marketing and the importance of understanding what you are trying to achieve to make sure your marketing efforts are channelled in the most appropriate way. A recurring…

24 Apr 2013 • Practice Management

Practice What You Preach – Free To Market?

Former Technical Director at Practice Plan, Graham Penfold is renowned for his expertise in strategically advising dental practices and writing on policy and managerial issues affecting dentistry. Here, Graham shares his knowledge on using incentives in the…

12 Apr 2013 • Marketing and Design

Practice What You Preach – Marketing On A Tiny Budget

Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan and shares some of his knowledge here. Earlier this year I delivered a couple of events entitled ‘marketing on a…