Podcasts

A conversation with Shaz Memon

Les Jones talks to Shaz Memon about COVID-19 business survival planning. After the success of his sell out book, Instagram for Dentists, Shaz shares his insights to support dental practices in navigating through this difficult…

Read More

Brilliant video with just your smart phone

Practice Plan’s Videographer Fern Lloyd explains how you can get engaging video content for use on your website and social media channels, using just your smartphone. She covers the different types of videos you can…

Read More

The importance of webforms

Les Jones shares his experiences as a ‘mystery shopper’. Posing as a married mum of one who has recently moved and is looking for a dental practice, he completed a web enquiry form for a…

Read More

How to apply creativity in your practice

Les Jones draws on his own experience creating and publishing his magazine, Elsie, to share his advice for generating creativity in your practice. He explains how to overcome common obstacles to help you to get…

Read More

How to get the best from working with your designer

Nick talks through the important things you need to consider when you’re working with a designer. This should ensure you have the best experience and achieve the desired result with your marketing material.

Read More

Advertising is dead – so how are you going to attract new patients now?

Chris Barrow and Les Jones discuss the increasing evidence that the conversion rate for new patients from traditional and modern forms of advertising is reducing and what your practice should be doing in place of…

Read More

Why your practice should be using social media

Mark Oborn shares his expert advice on how to use social media to help you attract and retain patients. He discusses the benefits of ongoing engagement between appointments and shares examples of the things to…

Read More

The importance of targeting your audience when creating marketing material

Laura Weaver discusses the dangers of producing marketing material with ‘catch all’ message and shares her expert advice for creating targeted messages to achieve the best return on your marketing spend. 

Read More

Cybercrime – what you need to know

Tracy Pound explains the risk of cybercrime to smaller businesses and discusses strategies to minimise the risk to your practice. She also shares advice for you and your team on best practise for keeping your…

Read More

How to create compelling video testimonials

Ashley Latter explains the benefits of recording video testimonials with your patients. He talks through how you can use them and shares his advice on how best to approach patients to take part. What you’ll…

Read More

The digital revolution is coming, is dentistry ready?

Yasmin Allen discusses how dentistry cannot ignore advancements in digital technology. She talks about the importance of workforce strategy and training in order to maximise the potential for digital change within both NHS and private…

Read More

Explaining the basics of marketing metrics

Digital marketing expert Myke Woollett explains the basics of marketing metrics for a typical dental practice. He discusses the reasons why you should think about marketing metrics and shares easy to implement advice about where…

Read More

How to attract patients on social media without spending big money

Business Coach Chris Barrow explains how you can encourage your existing patients to be advocates for your practice on social media, and how this can provide a cost effective alternative to paid digital advertising.

Read More

The importance of listening to your customers

What can happen if pushing the objectives of the practice take priority over listening to what the patients want? Les Jones explains…. What you’ll hear: How your team are your brand as far as the…

Read More

Myke Woollett explains what makes a good website

Myke explains the fundamentals of a good dental practice website and helps to de-mystify the “dark art” of Search Engine Optimisation (SEO).  He talks about how to establish meaningful marketing metrics for your website from…

Read More

How to sell effectively within a dental practice

Business consultant, Simon Tucker offers expert advice about the best ways to improve the way your team communicates with patients. He looks at how the right kind of conversations can impact the business by increasing…

Read More

How to get more patient enquiries through your website

In this episode of Bodcast, host Sian Grace is joined by Google Consultant, Naz Haque to talk about how you can get more patient enquiries through your dental practice website. 

Read More

What is brand and how to successfully manage it

Don’t miss this episode of Bodcast which explores the concept of brand with Les Jones. Listen as Les shares his expert knowledge on what brand is with host, Sales and Marketing Director, Nigel Jones and take…

Read More