Podcasts

How to apply creativity in your practice

Les Jones draws on his own experience creating and publishing his magazine, Elsie, to share his advice for generating creativity in your practice. He explains how to overcome common obstacles to help you to get…

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How to get the best from working with your designer

Nick talks through the important things you need to consider when you’re working with a designer. This should ensure you have the best experience and achieve the desired result with your marketing material.

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Advertising is dead – so how are you going to attract new patients now?

Chris Barrow and Les Jones discuss the increasing evidence that the conversion rate for new patients from traditional and modern forms of advertising is reducing and what your practice should be doing in place of…

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Why your practice should be using social media

Mark Oborn shares his expert advice on how to use social media to help you attract and retain patients. He discusses the benefits of ongoing engagement between appointments and shares examples of the things to…

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The importance of targeting your audience when creating marketing material

Laura Weaver discusses the dangers of producing marketing material with ‘catch all’ message and shares her expert advice for creating targeted messages to achieve the best return on your marketing spend. 

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Cybercrime – what you need to know

Tracy Pound explains the risk of cybercrime to smaller businesses and discusses strategies to minimise the risk to your practice. She also shares advice for you and your team on best practise for keeping your…

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How to create compelling video testimonials

Ashley Latter explains the benefits of recording video testimonials with your patients. He talks through how you can use them and shares his advice on how best to approach patients to take part. What you’ll…

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The digital revolution is coming, is dentistry ready?

Yasmin Allen discusses how dentistry cannot ignore advancements in digital technology. She talks about the importance of workforce strategy and training in order to maximise the potential for digital change within both NHS and private…

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Explaining the basics of marketing metrics

Digital marketing expert Myke Woollett explains the basics of marketing metrics for a typical dental practice. He discusses the reasons why you should think about marketing metrics and shares easy to implement advice about where…

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How to attract patients on social media without spending big money

Business Coach Chris Barrow explains how you can encourage your existing patients to be advocates for your practice on social media, and how this can provide a cost effective alternative to paid digital advertising.

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The importance of listening to your customers

What can happen if pushing the objectives of the practice take priority over listening to what the patients want? Les Jones explains…. What you’ll hear: How your team are your brand as far as the…

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Myke Woollett explains what makes a good website

Myke explains the fundamentals of a good dental practice website and helps to de-mystify the “dark art” of Search Engine Optimisation (SEO).  He talks about how to establish meaningful marketing metrics for your website from…

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