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10 May 2013  •  Practice Management

Practice What You Preach – Get Some Retail Therapy

Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan. Here he shares his thoughts on retail sales in the practice, and why not to use glass cabinets in the waiting…

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1 May 2013  •  Marketing and Design

Practice What You Preach – Marketing: Are You Investing In The Right Solution?

Practice Plan‘s Sales Director, Nigel Jones, talks about marketing and the importance of understanding what you are trying to achieve to make sure your marketing efforts are channelled in the most appropriate way. A recurring…

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24 Apr 2013  •  Practice Management

Practice What You Preach – Free To Market?

Former Technical Director at Practice Plan, Graham Penfold is renowned for his expertise in strategically advising dental practices and writing on policy and managerial issues affecting dentistry. Here, Graham shares his knowledge on using incentives in the…

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12 Apr 2013  •  Marketing and Design

Practice What You Preach – Marketing On A Tiny Budget

Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan and shares some of his knowledge here. Earlier this year I delivered a couple of events entitled ‘marketing on a…

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